Goddess Ramen Branding
*
Goddess Ramen Branding *
Branding project for a plant-based ramen restaurant.
Process
-
Goddess Ramen sets itself apart because of its commitment to inclusivity and sustainability. Our brand prides itself on being 100% plant based, accommodating dietary restrictions as well as reducing overall meat consumption in the area. The atmosphere at Goddess Ramen is fun and inviting to all. Our noodles are made from scratch and our ingredients are fresh and locally sourced. We provide great food with a mission to make all customers’ lives a little better.
-
The Goddess Ramen logo embodies warmth, inclusivity, and sustainability through its playful and approachable design. The smiling Goddess with noodles for hair and a soup bowl for a hat conveys friendliness, fun, and a direct connection to the cuisine. Overall, the logo reflects Goddess Ramen’s mission to provide delicious, ethically sourced food and create a welcoming, joyful dining experience for all.
-
The typography creates a balance between playfulness and professionalism, reflecting the brand’s inclusive and sustainable mission. The clean and modern Nunito Light ensures legibility and simplicity, making it ideal for functional uses like menus or descriptions. In contrast, the expressive and rounded Selfie Neue Round Bold adds warmth, charm, and a sense of fun, aligning with the brand’s inviting and approachable personality. Together, these typefaces create a cohesive visual identity that resonates with Goddess Ramen’s mission to provide delicious, plant-based ramen in a welcoming and joyful atmosphere.
-
The color palette for Goddess Ramen reflects the brand's natural, plant-based ethos and playful personality. The earthy green Bok Choy evokes freshness and sustainability, grounding the brand in its eco-conscious mission. The warm yellow Noodle adds energy and a sense of comfort, symbolizing the hearty and inviting nature of ramen. The rich brown Mushroom represents depth, authenticity, and the brand's commitment to wholesome, natural ingredients. Together, these colors create a cohesive and vibrant identity that feels fresh, warm, and approachable, perfectly aligning with the brand's core values and mission.
Menu Design
Business Card Mockup
To-Go Bag Mockup
Menu Display Mockup