Funny Bone Branding
Branding for a proposed education app for young children. App uses humor to teach kids about kindergarten fundamentals. The goal was to create a brand that looks kid-friendly but is also sophisticated enough for parents 35 and under to notice. The company is big on platonic forms, simple shapes, and primary and secondary colors.
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Primary Logo
The Funny Bone wordmark is playful and happy, getting kids excited to use the app and learn. The arrangement is quirky and nods to the humor aspect of the app. The laughing emoticon replaces the “o” in Funny Bone, which also contributes to the humor and aims to create infectious laughter and smiles from the kids.
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Custom Typography
I created a custom typeface that is block yet bubbly; a nod to those geometric shapes the users will learn about, as well as the target users’ playfulness.
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Color Palette
Color palette incorporates primary and secondary colors users will learn about on the app. Colors are often used at reduced opacity so they can overlap.
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Brand Pattern
Brand pattern was created using the custom typeface. The pattern emphasizes the linguistc aspect of leaning for kids and helps them idenify letters while also associating them with the brand.
More than just a logo
It is important that your brand goes beyond just a logo. I created a system for Funny Bone to promote their app across all forms of communication.
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I started this project by researching my target audiences. Children ages 3-6 and parents 35 and under. From there I created a moodboard with inspiration for typography, color, and illustration, as well as images of existing competitive landscape and brandmarks I liked.
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Early on I knew I wanted to create characters that would interact with the users. I started experimenting wih shapes and faces but ultimately wanted to keep logo more typographic. I decided that I could create characters out of the letters.
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The “face” of the brand is the big smiley letter O in Funny Bone. This character works on his own as a brandmark or in the wordmark. The branding is fun and exciting for kids, even if they can’t read the words yet. For parents, the branding is simple and emphasizes the subjects their child will learn in the app, such as reading, spelling, math (geometry,) and colors.
